I’ve often heard people discuss which credit card to get, and seen them struggle to find the right fit.
India's credit card landscape is vast, with over 108 million cards in circulation as of December 2024 . Major banks like HDFC Bank, SBI Card, ICICI Bank, and Axis Bank dominate the market, collectively issuing approximately 71% of all credit cards in the country . Each bank offers a diverse range of cards tailored to various needs, including cashback, travel, lifestyle, and fuel benefits. ETBFSI.com+3@EconomicTimes+3@EconomicTimes+3Forbes+10Zee Business+10mint+10
This abundance of options can be overwhelming for consumers trying to find a card that aligns with their spending habits and lifestyle. Recognizing this challenge, I developed a credit card discovery and recommendation platform to simplify the decision-making process.
To assist users in discovering the right credit card tailored to their lifestyle and preferences through a seamless and intuitive web platform.
1️⃣ Landing Page
A modern, minimal page with one job: get users to start the journey.
CTA: “Find the Right Credit Card for You”
A one-line hook explaining how this solves the discovery mess.
2️⃣ Seamless 10-Question Flow
Instead of bombarding users with a cluttered form, I designed a mobile-first, card-style UX where one question appears per screen.
As soon as you select an answer, the next slides in with a smooth transition. No “Next” button. Just vibes.
Questions covered: income, spending behavior, reward preferences, fees tolerance, lifestyle needs, etc.
There’s a subtle progress tracker too — nudging you to complete.
3️⃣ Personalized Results Page
After answering, users see 3–4 curated credit card options in a E-Commerce style layout.
Each card tile shows: